Not Just Another App: How to Spur Digital Engagement in the Energy Industry


As energy providers work diligently to close the gap between existing capabilities and increasing customer expectations, a major challenge is meeting customers where they are - on mobile. Having different interfaces for billing, outage notifications, energy efficiency, demand management and call center inquiries creates a disjointed and complicated experience. How can energy providers capitalize on existing investments and programs while delivering consistent, simple interactions that today’s consumers have grown to expect?

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