The service-centric wave has been building over the last few years, and now the customer is the heart of the utility world – your world. You realize the customer is the nucleus of the next-gen utility business model. And you know you need to get your customer more emotionally involved – with energy use and with your brand, too. But, you’ve got questions – namely the big one: How?
Demand-side management programs are a logical starting point for becoming your customers’ trusted energy advisor and moving beyond a transactional bill/pay relationship. You can, in fact, expand demand-side management (DSM) into a true customer engagement tool. So, here are four solid strategies to get you moving past the pondering-phase – across that crevasse and on to really reaching your bigger, broader, bolder customer goals.